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Opinion was divided on the unusual angling of the star, and there wasn’t exactly a chorus of praise for the new wordmark either, with its apparent inconsistencies and questionable kerning.
It’s important to note, though, that this new logo was designed (in-house) to represent the Converse company; the well-known Converse All Star/Chuck Taylor brand logo is not affected by the redesign and remains intact.
When your D&AD award-winning logo hasn’t been around that long, why replace it?
Others have suggested that the quite different fonts of the new wordmark and the (unchanged) icon work poorly together, presenting a brand that’s unsure of its identity.
In August, You Tube launched a brand new logo , its first redesign since 2005.
The name of the brand was no longer boxed by a red screen; that element has now been given a brighter, more vivid colour.
Whether or not you work in logo design, whenever a big brand refreshes its identity it’s worth checking out.
New logos are released with such regularity it sometimes can be difficult to keep track of them.You can see more of the new branding for Huff Post In August, another web titan released a new logo that pushed things forward without throwing the baby out with the bathwater.