Most intimidating football stadium
Norman guided the club to fourth-placed finishes in his first two league seasons in charge (he was installed as manager during the final inter-war season), with Lane again netting close to 30 goals in the former.
For the last of those seasons, Joe Lane netted 28 goals.
They finished as runners-up over the following three seasons (to Bury twice and Liverpool once), before winning the championship themselves on their fourth attempt.
Blackpool's home at that point in time was Raikes Hall (also known as the Royal Palace Gardens), which was part of a large entertainment complex that included a theatre and a boating lake, amongst other attractions.
Harry Bedford, who had joined the club from Nottingham Forest, was the country's top league scorer, with 32 goals to his name.
Bedford repeated the feat the following season, this time under the watchful eye of new manager Frank Buckley, who replaced Bill Norman after his four years of service.
Blackpool have a local rivalry with Preston North End, and matches between the two clubs are known as the West Lancashire derby.